The newly launched All Purpose Flour by the Dangote Flour Mills has tremendously excited distributors and bakers, as they call it “finest and best performing flour,” a statement from the Dangote Group has indicated.
It quoted bakers as saying that the affordable price of the bread would enable them to make more profit in their business.
The statement, which was obtained on Thursday, said about 80 bakers were invited to a bakery where the bread product was tested to ascertain its yield and value addition over other brands in the market.
The Chairman, Association of Master Bakers and Caterers in Kano, Alhaji Muazu Gidauniya, was quoted as saying that he was elated by the new product that had already been tested by his members.
He added that the new product would not displace the old Bread Flour which had been used for years.
A distributor of Dangote Flour in Kano and Secretary General of Masters Bakers, Kabiru Abdullahi, was said to have expressed optimism that the product would move the market.
“The statement quoted the Executive Director, Commercial, Halima Dangote, as saying, “The APF is produced with high quality wheat and designed to work for all your baked, fried or cooked flour products: Be it bread, gurasa, meat pie, egg rolls, puffpuff, chinchin and a range of others.”
It noted that hundreds of bakers, distributors, dealers and retailers attended the unveiling of the All Purpose Flour.
“The Dangote Flour Mills also unveiled a promo tagged: ‘My own don beta’ where dealers had the opportunity of winning a variety of prices,” the statement added.
The Regional Sales Manager, Nura Rabo, was quoted as saying that he was happy about the excitement the new brand had generated.