CEO OF Wild Fusion Gives 5 Tips on How Entrepreneurs Can grow Their Businesses Using Social Media Marketing in Nigeria
Abasiama Idaresit, the CEO of the No. 1 African Digital Media Marketing Firm Wild Fusion which boast to manage many prominent Brand accounts online like MTN, Etisalat, Milo, etc. according to him, while global corporate spending on traditional mediums (TV, radio, print) has either declined or stagnated in the last few years, Internet advertising budgets have steadily grown, and will continue to, into the foreseeable future.
The shift is beginning to be noticeable in Nigeria, and everyone — from banks to beer companies (here and here) — is now seeking to actively engage consumers on the Internet.
Abasiama Idaresit’s 5 Tips for small businesses seeking to use the Internet for marketing:
Have a simple, mobile-friendly website with your products/services clearly, alongside contact details.
Ensure you have social media presence for your business, and link all your social media platforms to one another (this will help your business visibility on search engines)
Start small and test to see what kind of advertising works best for your business: Search, Display, Social Media, or Mobile
Track and measure traffic using free web analytics tools such as Google Analytics
Compare the results from the various advertising options to see which one delivers the greatest value for your business, and focus on that.
Wild Fusion has just opened a country office, in Nairobi, Kenya; its third, after Nigeria and Ghana. #Wild Fusion