Grand Oak Limited, a leading marketer of alcoholic and non- alcoholic brands has expanded its brand portfolio with the launch of 9ja café Rhum into the Nigerian market.
9ja Café Rhum is proudly Nigerian liquor made from 100% handpicked coffee beans, sucrose and matured rum for Nigerians. The driving philosophy of the brand is to encourage Nigerians to indulge their passion for the things they enjoy, do great things and rediscover who they truly are.
The new product was unveiled at the on-going International Trade Fair, at the Tafawa Balewa Square, Lagos, recently and was attended by key distributors across the country, newsmen, customers and other stakeholders.
The Managing Director of Grand Oak, Aare Fatai Odesile disclosed that the new product is of international standard and has been approved by National Agency for Food and Drug Administration and Control (NAFDAC) and Standards Organization of Nigeria (SON) for meeting quality standards.
“This brand meets both local and international standards, registered by NAFDAC, okay by SON and we have gone through all the process to ensure we give Nigerians the trusted quality of Grand Oak Limited. It is a recommended brand for truly Nigerian people.” he stated.
He added that the brand fuels the resilient spirit, the never-give-up; can-do attitude that Nigerians are known for worldwide and the brand name ‘9ja Café Rhum’ shows it is made for Nigerians. Adding that, the campaign ‘indulge your passion rep 9ja’, a campaign to promote the new brand is aim at promoting greatness among Nigerians considering the lot of potentials and talents that the country boosts of.
Speaking in the same vein, the Group Executive Director of Grand Oak, Adekunle Rosiji said that the production of 9ja Café Rhum is a result of in-depth research and consumer engagement that the company embarked on. Adding that with the unique taste and coffee aroma, the brand is set to take over the leadership of the rum market in the country.
In addition, Rosiji said the product is available across the country “This is the hottest new brand to hit Nigeria in the last 20 years, so we have celebrity endorsement, CDQ. Beyond this, we are already here in trade fair, we are in every market in Nigeria and we are going to let the people know through the radio, the TV that 9ja Café Rhum, it is for you and we want you to indulge your passion.”
At the high profile event, the guests were entertained by comedians, dancers, Models who showcased different fashion collections and 9ja Café Rhum’s brand ambassador, music star and indigenous hip-hop rapper, Sodiq Abubakar Yusuf popularly known as ‘CDQ’ who sang some of his hit tracks.
Commenting on the product, CDQ applauded Grand Oak for the new innovation, he said the product has a great taste and a unique aroma that consumers will love.
Grand Oak Limited is a Marketing and Sales company of Lexcel Group. Established in 2006, the company is a leader in Nigeria’s Food and Drinks sector. It core business is the marketing and sales of alcoholic and non-alcoholic beverages. Some of it brands are Apperito, Bacchus Lite, Lord’s Dry Gin, Seaman’s Schnapps, Regal Dry Gin, St Lauren, Swagga and others